Get Better Campaign Results

The Secret To Better Campaigns
Starts With Your Customer

Use Your Best Customers
to Find Your Best Leads

Whether you’re a sales & marketing novice, or an experienced marketer, sometimes your campaigns just don’t perform as well as expected. But there’s a secret you can use to help improve that performance: your best customers.

With Hoover’s sales and marketing tools you can see what your best customers look like and find leads who look just like them. And, since sometimes the best data indicator is the one you don’t have, we can help give you a better understanding and a more complete picture of your customer by filling in information gaps within your existing customer base.

5 Steps to Improving Your ROI

Understand the quality of your data with Hoover's FREE Data HealthScan
Identify incomplete
records, duplicate records,
inaccurate phone numbers,
returned mailing addresses,
and bounced email addresses.
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Create a profile of your best customer - based on your improved, more accurate data – to help inform your marketing strategy, pinpoint customer cross-sell/upsell opportunities, and boost the performance of your campaigns. Show More
Add valuable new data to your existing customer and prospects lists, filling in vital information such as: company address, phone, email, industry D&B D-U-N-S® Number, total employees, annual revenue, corporate linkage, and titles of decision makers, plus much more. Show More
Target new leads who fit the profile of your best customers using over 50 selection criteria and proprietary intent data. Show More
Get a new and improved list tailored to your specific targeting strategy. Show More
TIP
Using predictive response, conversion, and profitability models can help take your campaigns to the next level. Create these models today. Ask us how.

Let a Hoover’s Concierge manager:

  • Cleanse and optimize your data
  • Append new data attributes to gain additional targeting insights
  • Analyze your optimized data to create a profile of your best customers
  • Identify new leads in our database who look like your best customers
  • Deliver your improved list as well as a NEW file of look-a-like prospects, ready for your next campaign